About Us

Why We Exist

Brushing your teeth should make you feel fresh and protected. But most people don’t think about what happens to their toothbrush between uses - it’s exposed to the same germs you’re trying to get rid of. At Sterl, we set out to fix that. Our goal is simple: make oral care safer, smarter, and easier for everyone.

Our Story

Sterl started with one question: If we care so much about clean teeth, why don’t we care just as much about keeping our toothbrush clean? We wanted to close that gap by creating products that combine modern design, real germ protection, and everyday convenience. From sanitizers and holders to electric toothbrushes, everything we build is made to fit seamlessly into your daily routine.

What Makes Sterl Different

Smart by Design

Sleek, minimal, and practical—our products look good in your home and work effortlessly.

More Than Clean

Our UV-C sanitizers go beyond a quick rinse, protecting your toothbrush from the bacteria you can’t see.

Made for Real Life

Easy charging, simple setups, no extra steps—because hygiene should never feel like a chore.

For You & Your Family

From kids to adults, Sterl makes it easy for everyone to start their day with a truly fresh brush.

Our Mission

We believe a clean start leads to a confident smile. That’s why we’re building products that don’t just improve oral care—they give you peace of mind, one brush at a time.

Sterl. Clean Tools, Confident Smiles.